4.HISTORY OF A PRODUCT

THE STORY OF VANS

Vans is a textil company which got their name because of it's fundator, Paul Van Doren. This company was originally called Van Doren Rubber Company and they only produced clothes and shoes for basketball, bolleiball and wrestling. As they got a great success in 1983 not only with sport player's, they got a big acceptation in the market.

Although, Vans had a problem. They had a 12 milion debt that had to be solved in only three years. Fortunately, they overcame the problem successfully and even with more people interested in wearing Vans. Vans had a huge financial effort when in 1988 the owners sold Vans to McCown DeLeeuw Co., a company with importan investors who expanded Vans worldwide.

Vans became very popular when in 90's new models were sold and some bands like The Offspring, Pennywise, Green Day and Bad Religion used to wear them. They were usually associed with punk-pop or rock. A year later, some models of Vans appeared on Triple Crown Series, a prestigious serie of surf. Thanks to that, Vans became the first brand of skate style.

Nowadays, Vans don't only produce shoes as in the past. They also produce clothes, accessories and even videos with skate triks for skate fans. Vans had become popular all over the world. They are produced in many different colours, designs and styles.